In 2009, a year when the economy was shaken and many needed help, one CEO created a non-profit to help veterans advance their careers by showing organizations the great value that vets provide in the workplace through their character, education, skills and experience. This man, Bobby Kotick, is the head of Activision Blizzard: the world’s preeminent standalone entertainment (gaming) company. Bobby Kotick created the Call of Duty Endowment, named after the world-renowned Call of Duty gaming franchise, in 2009. Over the years, the total amount that Activision Blizzard has generously donated to the Call of Duty Endowment is over $25 million dollars. Since 2017, one company has even partnered up with the Call of Duty Endowment to help raise even more money: Pilot Company. As the third largest fueling fleet in North America, Pilot supplies more than 12 billion gallons of fuel every year to customers and is headquartered in Knoxville, Tennessee.
In 2021, between October and November, Pilot created a campaign to ask customers if they wanted to round up their purchases to support the COD Endowment. With an initial goal of $500,000, a matching promise of $100,000 by Pilot and an advertisement on the No. 1 Chevrolet Pilot Flying J NASCAR car in the Martinsville Speedway and Phoenix Raceway events, the endowment achieved operational success and then some. Over $1.75 million dollars were raised and over 3,000 veterans advanced their careers thanks to the 2021 efforts, which all contribute to the endowment’s goal of helping 100,000 veterans advance their careers by 2024.
Original source to learn more: https://www.flickr.com/people/bobby-kotick/